The formal name for Ferrari’s F1 racing team is, after all, Scuderia Ferrari Marlboro… So, no subliminal tobacco advertising there at all then.
Even though tobacco sponsorship has been banned from Formula One for some time now, the Ferrari Formula One team have constantly battled to beat the system by ensuring that the branding on their car, and their team uniforms, pretty much conformed to the Philip Morris tobacco brand, Marlboro.
Up until the early part of this season, the team’s cars even ran with a Marlboro barcode on the engine covers, although recently that graphic has been removed as the team caved in to pressure that the logo could be considered subliminal tobacco advertising.
Today, as revealed by the Autosport website, Ferrari have revealed a new look logo for their racing team that will become the default brand from the start of 2011. It’s an effort on their behalf to show that they are not trying to subvert the ban on cigarette promotions within the sport.
One or two comments on the social networking website Twitter, however, show that people believe the new logo might still take its influences from a packet of Marlboro cigarettes.
Not to mention, of course, that the team’s official name also includes the Philip Morris brand. The formal name for Ferrari’s F1 racing team is, after all, Scuderia Ferrari Marlboro…
So, no subliminal tobacco advertising there at all then.