A couple of weeks ago the Internet went a bit barmy for something called #TheDress – a social media campaign that went viral overnight after somebody asked the question what colour this dress was.
The topic became so popular it quickly toppled Madonna as Twitter’s favourite conversation piece after her fall at The Brit Awards.
But just a couple of weeks later, The Dress is back, this time in one of the cleverest hijackings of a social trending comment I’ve ever seen. The Salvation Army in South Africa has put together a new campaign about domestic abuse, with the headline Why is it so difficult to see Black And Blue?
Taking their lead from the argument of the dress’s colour, click on the image for the story.